Selakteb

Developed an all-in-one healthcare solution with features like appointment scheduling and e-prescriptions,
generating $25k+ in the first month.

WEB

INTERNAL TOOL

CMS

My Role

Design Lead - Product strategy, Business Strategy, Interaction Design, Visual Design, Information Architecture, User Flows, Wireframing, Rapid Prototyping, User Testing, Problem Solving.

Team

Manuel Ghasemi, Tech Lead

S.Minaei, PO

M.Rajabi, Head of Marketing

Introduction

Selakteb, a veteran in the health industry for over 20 years, aimed to modernize their health clinic management system for existing clients transitioning from older products.

Product strategy and
roadmap planning.

As the Design Lead, I directed the product strategy and roadmap, delivering tailored solutions for diverse customer segments. Our strategic approach involved several key steps:

Customer Segmentation

  • Conducted extensive market research to define distinct customer segments.

  • Identified and documented the unique needs and pain points of each customer group.

Product Version Planning

  • Developed product versions, each optimized to for specific needs of our varied customer base.

  • Created detailed user personas to guide the design and development process.

Roadmap Development

  • Outlined a strategic roadmap to achieve our product goals, ensuring alignment with business objectives.

  • Prioritized features and enhancements based on user feedback and market demand.

Optimization and Iteration

  • Mapped out user journeys and optimised the product for enhanced user experience across different customer groups.

  • Iteratively tested and refined the product based on user feedback and usability testing.

Final results & impact.

Achieved

93% user
satisfaction

across customer segments on average.

Secured a

65% customer
adoption rate

transitioning old customers to the new platform.

Ensured

100% internal consistency

with a comprehensive, scalable design system.

Modular Patterns.

Highly Customisable, Easily Scalable.

Cards as the atoms

Having various customer groups with specific needs and pain points and also to be able to sell the product more effectively, It was crucial to make designs, easily scalable and customisable for addressing different needs without decreasing the product consistency.

Responsive components

Appointment Scheduling

Achieved

96% task completion

rate during usability test session.

Appointment scheduling is one of the crucial parts of the application. It has to be as intuitive and frictionless as possible considering the context of users.

Reception

Up to

4x faster

registering patients due to a seamless integration with appointment scheduling.

Another key feature of the platform is reception were the receptionist will add the required services from patients and apply their payments to the system.

E-priscription.

A Freemium feature!

Up to

3x faster

prescribing medications in compare to the old platform.

This feature was an important feature from the business point of view as it was available to all free users. It was crucial to show the value of product and try to convert users to our customers via this feature.

Alignment with Development

Collaborated closely with the development team to integrate numerous external APIs, ensuring a seamless technical workflow.

Process Documentation

Leveraged documented decisions to streamline communication, allowing the team to focus on new challenges without revisiting past issues.

“

I haven’t seen a designer that understand this much about product development.”

P.Hashemi | Back-end developer

“

You will be my first chose for the product guy in every project.”

Manuel Ghasemi | Tech lead