MBC Shahid
Led a comprehensive UX redesign for MBC Shahid, achieving
95% user satisfaction and a 5x increase in engagement rate.
TV APPLICATION
CONSUMER
STREAMING SERVICE
My Role
UX Lead - Interaction Design, Visual Design, Information Architecture, User Flows, Wireframing, Rapid Prototyping, Problem Solving.
Team
Zita Gombar, UXR
Harini Sekar, UXR
Santiago Cajal Romero, UXD
Muna AlGhalyini, PO
Project Goals and Objectives
MBC Shahid needed an overhaul to boost engagement and retention. Our goal was to create an intuitive user experience aligned with user needs and business goals.
Key problems found
via research.
Complex Navigation
Users struggled to find content, causing frustration.
Inconsistent Interface
Non-uniform design across devices led to confusion.
Low Retention
High bounce rate and poor usability decreased retention.
Final results & impact.
Achieved
95% user
satisfaction
by enhancing the navigation system as measured by surveys and interviews.
Up to
5x increase
in retention rate
by adding a new feature for recommending content in an engaging way at the end of a show.
15-minute
Daily's
To make sure everyone is on the same page and we are heading to the right direction.
2 hrs long
Weekly
session to dive deeper into design and getting feedback from the team.
Constant
Async
communication on Slack for asking questions or sharing updates.
Constant
Internal
communication with the design team, ensuring complete alignment.
4-week
Research Phase
Including conducting 30+ user Interviews, usability test, and stakeholders interview.
Looking at competitors
Understand business goals
Measurement plans
Listening to users
Thinking about innovative ideas
Connecting the dots
Using the app on a daily basis
16-week
Design Phase
Including rapid ideation, prototyping and testing new designs.
Asking lots of questions
Defining problem statements
Wireframing
Sketching
Visual direction
Uncertainty
Pressure...
NEW FEATURE
Floating navigation bar.
see everything at a glance.
Achieved
96% user satisfaction
based on the result of user tests and surveys.
To address user dissatisfaction with the navigation, I designed a floating navigation bar, allowing users to see carousel titles at a glance, simplifying navigation and improving user experience.
NEW FEATURE
In-place content preview.
Frictionless exploration.
To create a more seamless and engaging experience for users exploring content, I designed a new interactive preview feature. This allows users to quickly access additional information without leaving the current page, reducing friction and encouraging deeper exploration.
Achieved
100% usability
during +5 usability test sessions.
Surprising upsell message that gets attention.
On the product detail page, a key marketing goal was to ensure the upsell message grabbed attention.
To achieve this, I designed a dedicated component with interactive elements and subtle details. This component gracefully slides in from the right side of the screen, drawing users' eyes to the upsell message.
Got
100%
attention by users during test sessions.
NEW FEATURE
Continue watching with
new trailer carousels.
Data insights revealed a drop in user engagement after finishing movies or series without new episodes. To solve this, I designed an engaging, non-intrusive trailer recommendation system that automatically plays after credits.
Achieved
3X increase
in engagement rate as measured durring test session.
Unique sport experience.
Crafted for football and F1 fans.
As part of the project I designed a unique and consistent experience for providing sport related contents including Football and Formula 1.
Achieved
100% user satisfaction
during test sessions.
User Context
Always prioritize the user's context and goals. Design for a frictionless, intuitive experience.
Balanced Design & Test
Efficiently balance time between design, prototyping, and testing. Avoid over-focusing on early prototypes.
Content Focus
Design for streaming services should emphasize content interaction over navigation, unlike SaaS products.
Frictionless in Details
Address even minor usability issues, as they can significantly impact the overall user experience.
“
Farhad did a great job with this project, he always brought innovative ideas and exceeded our exceptions. We are totally happy with the final result and enjoyed working with him.
Muna AlGhalyini | Product Owner at Shahid
“
We clearly saw the benefit of working with a talented designer. Thanks for all the efforts and great results.”
Shatha Nasser | UX Lead at Shahid
“
The new design is intuitive and easy to use.”
It came multiple times from users during testing sessions.